n
years after Vegemite's initial launch, a dramatic change to the
appearance of the jar took place. Multi-purpose jars were developed
that could be converted to an egg cup, salt and pepper shaker or
mustard pots (complete with a spoon) once the Vegemite had been
consumed. Popularity of the product caught on and the sizes available
changed to meet demand. Vegemite became available in 2, 4, 6, 8 ounce
jars and 1 and 6 pound tins. A change to the label also ensued with
"Pure Vegetable Extract" being replaced with "Pure Yeast Extract" which
was a more accurate description.
Vegemite debut
This was
Vegemite debut -
an amber glass
jar capped with
what was know as
a Phoenix Seal,
to keep the contents fresh.
Limited edition
Limited edition
porcelain Vegemite jar.
A real collector's item
PARWILL
This is a hiccup year for
Vegemite. Fred Walker
the owner of Vegemite
factory decided Vegemite
was not the best name
for his slow selling product, and changed the
name to PARWILL.
This renaming was
illconceived and it was
not long before VEGEMITE
was successfully reinstated to then become a favourite of the national
palate.
In
1946, "Pure Yeast Extract" was changed to "Concentrated Yeast Extract"
at the request of the company's production department which felt this
was a
more precise description. This description remains unchanged and is
still used on labels today.
The 1940s also saw Vegemite sold in reusable plastic beakers
available in a variety of colours with promotional labels. These labels
featured famous Disney characters such as Pinocchio, Mickey Mouse and
Donald Duck.
1940's
World War 2 had ensnared our Australian troops. Vegemite too, went to
war preparing our fighting men and women with valuable Vitamin B. The
military received their supplies in 7 ounce (200g) as well as half
ounce (14g) individual ration packs.
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