The language you speak affects your personality

ResearchersDavid Luna from Baruch College and Torsten Ringberg and Laura A.Peracchio from the University of Wisconsin-Milwaukee studied groups ofHispanic women, all of whom were bilingual, but with varying degrees ofcultural identification.

"Languagecan be a cue that activates different culture-specific frames," theresearchers said in a study published in the Journal of ConsumerResearch.

The researchers said the women classified themselves as more assertive when they spoke Spanish than when they spoke English.

"In the Spanish-language sessions, informants perceived females as more self-sufficient and extroverted," they said.